The producers of Jersey announced that their film will no longer release on December 31.
“After the rising Covid cases, the team of Jersey had got a prior intimation that Delhi cinema halls might be shut soon. Hence, they had various meetings on the future course of action for the film, since their entire marketing campaign had rolled out and there was not much left to even promote. They had discussion with their digital partner, Netflix, who agreed to pay a premium price for a direct to digital premiere on December 31. The offer was lucrative and the producers were of course inclined to that,” a source informed to Bollywood Hungama.
The source also informed that, “They were almost sure to give the film to Netflix for a premiere since these are uncertain times and Covid will delay the film by at least 1 to 2 months, adding on to the cost and also reducing the hype around the film. They felt, instead of a hike in budget, it’s better to let the viewers experience Jersey on OTT. Shahid Kapoor stepped in and clear that Jersey deserves a theatrical release. When the makers pointed out the costs, the actor was kind enough to reduce his feed to save the film for theatrical medium.”
Shahid charged Rs. 31 crore for Jersey and without any reluctance he told the producer that he will reduce his acting fees to the extent of the additional cost that will burden up on the film due to the delay. If the budget escalates by Rs. 5 crore, he will reduce Rs. 5 crore from his fees. If the budget is hikes up by Rs. 10 crore, he will reduce Rs. 10 crore from his fees.
He is confident that the audience will fall in love with the magic that they have created. The producers were convinced and that’s how they decided on delaying the release rather than opting for a OTT release.
